What is the primary objective of your website’s SEO campaign? I guess it’s to increase the overall inbound traffic towards your site. A bigger percentage of the traffic you are targeting is supposed to originate from search results. Therefore, your mission should be making your website SEO friendly by employing the recommended techniques to attain higher search engine ranking. High search engine ranking means that your site will be appearing on the first page or one of those top pages of search results for particular keyword searches.
This article is on the basics of SEO practices that help websites get high rankings on those “big” search engines (most notably how to rank well on Google).
On-site Content is the King
The first step to onsite content SEO is identifying and selecting your keywords. The way you identify the most relevant keywords for your site is through keyword research. You can also decide to determine and select your competitors’ keywords as it’s usually said: “if you want to beat them, join them.”
The next step is to create your content for different pages and add keywords to the content. How will you add the keywords to your content? Repeat the keywords into your content so as to attain a particular keyword density, ideally 3 – 4 %. Remember to maintain your content as fresh as possible because Google likes cool/new content.
SEO and Social Media
Do you have a rich profile for your business on every major social site? If not, do so today. Make your profile as detailed as possible. Some information on your profile such as city or state will be used by Google for local SEO purposes.
The content that you create to post on social media should follow SEO content guidelines. This is because Google displays social media content in its search results as well. Keep the content as fresh as possible, i.e. give it a high Query Deserved Freshness (QDF).
Moreover, add social media icons on your website. The icons should have links pointing to your social media profiles.
Inbound vs. Outbound Links
Inbound links are directed towards your website from other websites. They act as votes that other sites cast for your site to be ranked well on Google. You see how important inbound links are?
Outbound links, also called external links, point to an external domain. They add credibility to your website. They either point to more information or references to your content. If you carefully choose the domains to link to, Google will consider them as extra third-party votes.
On page SEO Practices
Search results are displayed regarding different pages. There are four on page factors that should be considered. The most important on-page factor is on page content. It’s what makes the page worth of a good search result ranking. It’s important to create good content for your site, i.e. content that is in demand as well as linkable content.
Other factors of on page SEO include the title tag, the URL structure, and internal linking. The URL is used by Google to know the hierarchy of the information on that page. Internal linking is critical in SEO. Google spiders love following links and hence they will crawl into your entire website by following the internal links. If there are no links to follow, they will just sit on the first page they land. Moreover, if there are images on that page, ensure that you include the image alt text.
Now you have some light on what SEO is all about, let’s move to practices and techniques that help your website rank better in search engines. The following methods are the best on-site SEO practices that you need to apply on your site.
High Quality Content
A website with good-quality content will probably get more traffic even without SEO. On the other hand, the website with poor quality content cannot do well with or without SEO. Therefore, a website with high-quality content will do even better with SEO. Quality content should be original and well researched. You should also try and include texts in video contents to increase its value to your website. Also, ensure that the content is always fresh and first published only in your site.
Good Page Titles, Formatting, and Description
Search engines when reading your web pages check the title page, description, and sub headings and images used. You should ensure that the page titles of your content are unique to enable search engines and users understand what the page is about. The description should be descriptive and unique for every page. Description may be up to 150 characters, but should be able to convince a searcher to click on your webpage link.
Structure of URL
This is another crucial on-site SEO, implying that the URL should be split into four parts. The first part is permanent links referring to URL of every webpage and should be at-most 225 characters, with hyphens separating every part. Second, the group categories of your web pages that help search engines and users find what they need faster. Third, the breadcrumb is vital for users to understand where they are when navigating your website pages right from the homepage. Lastly, User Sitemap should be included in the main menu to help in representing the structure of your website.
Authorship and Speed
Currently, Google next generation of Search is underway. Its aim is to rank higher web pages that have been written by authorized people on given subjects. Any individual to get authority on a particular topic should correlate the content to be published on the website with his or her Google+ profile. On the other hand, speed has been included as one of the pages ranking factors. Therefore, website owners must take speed into account by ensuring that their websites load faster.
This practice involves linking to web pages within your site. This help searches engines to read your page and take into account the links that are pointing to other pages within your website. This practice also helps by informing the search engines about all the pages of your website. The most important pages should have more internal links so that search engines can know which your favorite pages are. Internal linking also increases the time spend on your website by users since they can be easily tempted to click on the links to get more information.
There are other techniques and practices that can help your website rank better. However, the above are among the best on-site SEO practices to apply on the website. There are some things we tend to overlook when it comes to SEO. Have you ever done search engine submission for your website? Some webmasters may say it’s not necessary though it’s a way of promoting your website on search engines. Submit yours to Google and clear conscience.